🇪🇸Spanish Source WordCode: ES

punto de contacto

Pronunciation / Transliteration: ˈpunto ðe konˈtakto

🇬🇧 Direct English Meaning:
Touchpoint/ˈtʌtʃ.pɔɪnt/
nounCEFR B2 (Upper)Top #1500 frequency
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🇪🇸 Example Sentence in Spanish:

"El sitio web es un punto de contacto crucial para las consultas de los clientes."

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    Any point of interaction between a customer and a brand or service.

    "The website serves as a crucial touchpoint for customer inquiries."
  2. 2

    A specific moment when a customer engages with a brand, influencing their perception.

    "Social media platforms are important touchpoints for brand engagement."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'touchpoint' originated in the marketing field during the late 20th century, combining 'touch' from Old English 'tōcian' meaning to make contact, and 'point' from Latin 'punctum' meaning a dot or location. It evolved to describe any interaction between a customer and a brand.

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