🇰🇷Korean Source WordCode: KO

기사형 광고

Pronunciation / Transliteration: gisahyeong gwanggo

🇬🇧 Direct English Meaning:
Marchetta/mɑːrˈkɛtə/
nounCEFR C2 (Proficient)Top #14500 frequency
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🇰🇷 Example Sentence in Korean:

"그 매거진의 리뷰는 순수한 평가가 아닌 기사형 광고였다."

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A paid or sponsored media mention, review, or article disguised as objective journalism.

    "The tech blog's glowing review of the new smartphone turned out to be nothing more than a blatant marchetta."
  2. 2

    In political or artistic circles, a favor or performance executed strictly for money rather than merit.

    "He only agreed to play at the corporate gala because it was a lucrative marchetta."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

Derived from Italian slang, 'marchetta' originally referred to a petty transaction or solicitation, evolving in political and media contexts to denote a paid favorable review, promotional mention, or article written for personal financial gain. The term migrated into other Romance languages, including Portuguese, retaining its connotation of transactional media corruption.

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