🇩🇪German Source WordCode: DE

Hype

Pronunciation / Transliteration: haɪp

🇬🇧 Direct English Meaning:
Hype/haɪp/
nounverbCEFR B2 (Upper)Top #4500 frequency
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🇩🇪 Example Sentence in German:

"Der Hype um das neue Smartphone ist riesig."

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    Extravagant or intensive publicity intended to create an exaggerated sense of excitement and importance surrounding a product or event.

    "Despite all the media hype, the new movie turned out to be quite disappointing."
As verb
  1. 1

    To promote or publicize a product or idea intensively, often exaggerating its benefits to increase public excitement.

    "The marketing team worked hard to hype up the upcoming smartphone release."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

Originating in the early 20th century American entertainment industry, 'hype' is likely an abbreviation or back-formation of 'hyperbolize' or 'hyper', originally used by hucksters and pitchmen to describe extravagant or deceptive promotion. Over time, its meaning shifted from deceptive publicity to general intense excitement, anticipation, and media buzz surrounding a product, event, or trend.

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