🇩🇪German Source WordCode: DE

Astroturfing

Pronunciation / Transliteration: Astroturfing

🇬🇧 Direct English Meaning:
Astroturfing/ˈæs.trəˌtɜːr.fɪŋ/
nounCEFR C2 (Proficient)Top #8500 frequency
Full Thesaurus
🇩🇪 Example Sentence in German:

"Das Unternehmen wurde des Astroturfing überführt, um künstliche Nachfrage zu erzeugen."

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    The deceptive practice of presenting orchestrated, corporate-, or government-sponsored campaigns as if they were spontaneous, grassroots movements of concerned citizens, often observed within online communities.

    "The online forum was exposed for astroturfing after dozens of identical product reviews were posted by newly created accounts within the exact same hour."
  2. 2

    The creation of fake online communities or coordinated personas designed to manipulate public opinion on social media platforms.

    "Regulators cracked down on political astroturfing campaigns that used automated bots to fake widespread grassroots support."

Thesaurus & Semantic Spectrum

Linguistic Origin & Historical Etymology

Coined in the late 20th century as a play on 'Astroturf', a brand of synthetic carpeting designed to look like natural grass. The term combines 'AstroTurf' with 'turfing' to metaphorically describe artificially created grassroots campaigns or communities that appear to originate spontaneously from the public but are actually orchestrated by centralized entities.

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10 Global Lexicons: How "Astroturfing" is said worldwide

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🇫🇷French → English

faux militantisme

Transliteration: fo militantizm

"Le scandale de faux militantisme a discrédité la campagne en ligne."

🇩🇪German → English

Astroturfing

Transliteration: Astroturfing

"Das Unternehmen wurde des Astroturfing überführt, um künstliche Nachfrage zu erzeugen."

🇮🇹Italian → English

finto movimento di base

Transliteration: finto movimento di base

"La campagna online si è rivelata essere un caso di finto movimento di base."

🇪🇸Spanish → English

falso activismo

Transliteration: falso activismo

"El partido político fue acusado de utilizar falso activismo en las redes sociales."

🇵🇹Portuguese → English

falso movimento popular

Transliteration: falso movimento popular

"A estratégia de marketing foi identificada como um falso movimento popular."

🇮🇳Hindi → English

कृत्रिम जनआंदोलन

Transliteration: kritrim janaandolan

"ऑनलाइन मंच पर चल रहा अभियान एक कृत्रिम जनआंदोलन साबित हुआ।"

🇨🇳Chinese → English

虚假草根运动

Transliteration: xūjiǎ cǎogēn yùndòng

"这家公司因为在网络社群中进行虚假草根运动而受到批评。"

🇰🇷Korean → English

위장 풀뿌리 운동

Transliteration: wijang pulppuri undong

"그 커뮤니티의 여론 조작은 기업이 주도한 위장 풀뿌리 운동으로 밝혀졌습니다."

🇯🇵Japanese → English

ステルスマーケティング

Transliteration: suterusu māketingu

"ネットコミュニティにおける組織的な世論誘導はステルスマーケティングの一種である。"

Thesaurus & Synonyms Graph

Explore Nuanced Synonyms for "Astroturfing"

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