English Lexicon

Existing Customer

/ɪɡˈzɪstɪŋ ˈkʌstəmər/
nounCEFR B2 (Upper)Top #1500 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A customer who has previously purchased goods or services from a business.

    "The company offers special discounts to existing customers to encourage loyalty."
  2. 2

    An individual or entity that has an ongoing relationship with a business.

    "Existing customers often receive priority support from the service team."

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Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'existing customer' combines 'existing', derived from the Latin 'existere', meaning 'to stand out' or 'to be', and 'customer', which comes from the Latin 'custos', meaning 'guard' or 'protector'. The phrase has evolved in the context of business to refer to individuals who have previously engaged with a company's services or products.

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