English Lexicon

Entry Strategy

/ˈɛntri ˈstrætədʒi/
nounCEFR B2 (Upper)Top #1500 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A plan or method for entering a particular market or field.

    "The company developed a comprehensive entry strategy to launch its new product in Europe."
  2. 2

    A tactical approach to gaining access to a new area or demographic.

    "Her entry strategy into the tech industry involved networking and attending industry conferences."

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Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'entry' derives from the Latin 'intrare', meaning 'to enter', while 'strategy' comes from the Greek 'strategia', meaning 'generalship' or 'the art of war'. The combination reflects a modern approach to planning and executing a method for entering a market or field.

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