English Lexicon

Brand Strategy

/brænd ˈstrætədʒi/
nounCEFR B2 (Upper)Top #1500 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A long-term plan for the development of a successful brand in order to achieve specific goals.

    "The company's brand strategy focuses on building customer loyalty through innovative marketing."
  2. 2

    The process of defining a brand's unique position in the market and the tactics used to communicate that position.

    "An effective brand strategy can differentiate a product from its competitors."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'brand' originates from the Old Norse word 'brandr', meaning 'to burn', referring to the practice of branding livestock. 'Strategy' comes from the Greek 'strategia', meaning 'generalship', which evolved to denote a plan of action designed to achieve a long-term goal.

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10 Global Lexicons: How "Brand Strategy" is said worldwide

Click any language below to open its dedicated Language to English dictionary page with native script & transliteration

🇫🇷French → English

stratégie de marque

Transliteration: stra-teh-zhee duh mark

"La stratégie de marque de l'entreprise vise à renforcer la fidélité des clients."

🇩🇪German → English

Markenstrategie

Transliteration: mark-en-strat-e-gee

"Die Markenstrategie des Unternehmens konzentriert sich auf innovative Werbung."

🇮🇹Italian → English

strategia di marca

Transliteration: stra-teh-jah dee mar-kah

"La strategia di marca è fondamentale per il successo dell'azienda."

🇪🇸Spanish → English

estrategia de marca

Transliteration: es-tra-teh-gee-ah de mar-kah

"La estrategia de marca se centra en la lealtad del cliente."

🇵🇹Portuguese → English

estratégia de marca

Transliteration: es-tra-teh-gee-ah de mar-kah

"A estratégia de marca é crucial para o sucesso do negócio."

🇮🇳Hindi → English

ब्रांड रणनीति

Transliteration: braand ran-neeti

"कंपनी की ब्रांड रणनीति ग्राहक वफादारी को बढ़ाने पर केंद्रित है।"

🇨🇳Chinese → English

品牌战略

Transliteration: pǐnpái zhànlüè

"公司的品牌战略专注于提高客户忠诚度。"

🇰🇷Korean → English

브랜드 전략

Transliteration: beuraendeu jeollyak

"회사의 브랜드 전략은 고객 충성도를 높이는 데 중점을 둡니다."

🇯🇵Japanese → English

ブランド戦略

Transliteration: burando senryaku

"企業のブランド戦略は顧客の忠誠心を高めることに焦点を当てています。"

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