English Lexicon

Brand-Dilution

/brænd dɪˈluːʃən/
nounCEFR B2 (Upper)Top #15000 frequency
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Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    The reduction in the perceived value or strength of a brand due to overextension or negative associations.

    "The introduction of too many products under the same brand led to significant brand-dilution."
  2. 2

    A situation where a brand loses its distinctiveness and appeal, often as a result of poor marketing strategies.

    "The company's decision to license its brand to unrelated products resulted in brand-dilution."

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Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'brand-dilution' combines 'brand', which originates from the Old Norse word 'brandr' meaning 'to burn', referring to the practice of branding livestock, and 'dilution', derived from the Latin 'dilutio', meaning 'to dissolve or weaken'. The phrase has evolved in marketing contexts to describe the weakening of a brand's value or identity.

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