🇵🇹Portuguese Source WordCode: PT

marca própria

Pronunciation / Transliteration: ˈmaʁkɐ ˈpɾɔpɾiɐ

🇬🇧 Direct English Meaning:
Private Label/ˈpraɪ.vɪt ˈleɪ.bəl/
nounCEFR B2 (Upper)Top #1500 frequency
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🇵🇹 Example Sentence in Portuguese:

"Os supermercados oferecem produtos de marca própria."

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A product that is branded by a retailer and sold under its own label, typically manufactured by another company.

    "Many supermarkets offer private label products that compete with national brands."
  2. 2

    A marketing strategy where retailers sell products under their own brand name to differentiate from competitors.

    "The rise of private label brands has changed the dynamics of the grocery market."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'private label' originated in the retail industry, referring to products branded by a retailer but manufactured by another company. It gained prominence in the late 20th century as retailers sought to offer consumers lower-cost alternatives to national brands.

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