🇯🇵Japanese Source WordCode: JA

プライベートブランド

Pronunciation / Transliteration: puraibēto burando

🇬🇧 Direct English Meaning:
Private brand/ˈpraɪ.vət brænd/
nounCEFR B2 (Upper)Top #4500 frequency
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🇯🇵 Example Sentence in Japanese:

"スーパーのプライベートブランド商品は価格が安くて人気がある。"

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A product that is manufactured for and sold under a specific retailer's name rather than under the manufacturer's own brand name.

    "The supermarket's private brand of cereal is just as tasty as the leading national brand, but much cheaper."
  2. 2

    A proprietary line of goods exclusively offered by a particular store or chain.

    "Retailers are expanding their private brand offerings to increase profit margins and customer loyalty."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term combines the English words 'private' (originating from Latin 'privatus', meaning apart from the state or restricted to an individual) and 'brand' (from Old German 'brand', referring to a burning or a mark made by a hot iron). In Japanese retail, the transliteration 'puraibto-burando' (プライベートブランド) was adopted directly from English to designate store-owned product lines that compete with name brands.

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