🇮🇹Italian Source WordCode: IT

marca privata

Pronunciation / Transliteration: ˈmarka priˈvata

🇬🇧 Direct English Meaning:
Private Label/ˈpraɪ.vɪt ˈleɪ.bəl/
nounCEFR B2 (Upper)Top #1500 frequency
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🇮🇹 Example Sentence in Italian:

"I supermercati offrono spesso prodotti a marchio privato."

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A product that is branded by a retailer and sold under its own label, typically manufactured by another company.

    "Many supermarkets offer private label products that compete with national brands."
  2. 2

    A marketing strategy where retailers sell products under their own brand name to differentiate from competitors.

    "The rise of private label brands has changed the dynamics of the grocery market."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'private label' originated in the retail industry in the mid-20th century, referring to products branded by retailers rather than manufacturers. It reflects a shift in consumer behavior towards store brands that offer similar quality at lower prices.

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