🇩🇪German Source WordCode: DE

Eigenmarke

Pronunciation / Transliteration: Aigenmarke

🇬🇧 Direct English Meaning:
Own-Brand/oʊn brænd/
nounCEFR B2 (Upper)Top #1500 frequency
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🇩🇪 Example Sentence in German:

"Die Eigenmarke des Supermarktes ist sehr beliebt."

Comprehensive Definitions & Senses

2 senses
As noun
  1. 1

    A product that is manufactured for a retailer and sold under the retailer's own brand name.

    "The supermarket's own-brand cereal is often cheaper than the national brands."
  2. 2

    A label or brand that is exclusive to a particular retailer.

    "Many consumers prefer own-brand products for their quality and value."

Thesaurus & Semantic Spectrum

Antonyms & Contrasting Words (1)

Linguistic Origin & Historical Etymology

The term 'own-brand' originated in the late 20th century, primarily in British English, to describe products that are marketed under a retailer's own label rather than a manufacturer’s brand. This reflects a shift in consumer behavior towards private labels as a cost-effective alternative to branded goods.

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