VocabDictionary

rebrand

/ˌriːˈbrænd/intermediate Level

English Meaning & Definitions

1.verb

To change the corporate image of a company or organization by adopting a new name, logo, or design.

Example Sentences:
  • The struggling telecom company decided to rebrand to appeal to a younger demographic.
  • After the merger, the firm will rebrand all of its stores nationwide.
2.noun

A new corporate identity or strategy implemented for a product, service, or company.

Example Sentences:
  • The recent rebrand was praised for making the luxury car maker look more modern.
  • The agency oversaw the successful rebrand of the local coffee chain.
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English Synonyms & Near Equivalents

English Antonyms & Opposites

Comprehensive Thesaurus Breakdown

Compare formal, informal, literary synonyms and register nuances for “rebrand”.

Thesaurus Entry
Cultural Origin & Etymology

Formed by the combination of the prefix 're-' (meaning again or anew) and the noun/verb 'brand' (referring to a identifying mark, trademark, or corporate identity), originating in the late 20th century as marketing and corporate restructuring became prominent.

Memory Aid & Mnemonic

Think of it as giving a company or product a 'brand-new' identity.

Frequently Asked Questions About “rebrand

1. What is the meaning of “rebrand” in English?

In English, rebrand (verb) is defined as: “To change the corporate image of a company or organization by adopting a new name, logo, or design.”.

2. How do you use “rebrand” in a sentence?

The struggling telecom company decided to rebrand to appeal to a younger demographic.

3. What are English synonyms of “rebrand”?

Common synonyms include:overhaul,revamp,rename,reposition

4. What is the etymology and word origin of “rebrand”?

Formed by the combination of the prefix 're-' (meaning again or anew) and the noun/verb 'brand' (referring to a identifying mark, trademark, or corporate identity), originating in the late 20th century as marketing and corporate restructuring became prominent.